It makes absolute sense that as consumer skepticism is growing with the rise of the internet and bootleg companies that customer support becomes a valuable differentiator. Internet travel companies have the ability to show off a vast variety of exciting produce and services collected from the far corners of the earth but where there are long distances involved, quality assurance, support services and guarantees are essential. And I don't mean user reviews. It can be complicated and difficult to provide but it is what the customer expects. If there isn't a number you can call, why not?
ATG have a great e-commerce optimization service called 'Click to Call' or 'Click to Chat'
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